Tag: advertising

How advertisers look at TV

January 9, 2023

How campaign metrics can stifle success

November 28, 2022

How to maximise ad effectiveness moving into 2023

November 14, 2022

Unpopular opinion: The algorithm is not evil

November 7, 2022

Ad effectiveness in the age of fragmented media

October 31, 2022

Watchability will be the deciding factor of the streaming wars

October 17, 2022

Observability in the post-cookie world

July 25, 2022

Ad repetition can alienate consumers, how can we fix it?

July 20, 2022

Unpopular opinion: The algorithm is not evil

July 18, 2022

Creating the “future fit” marketing partner

June 9, 2022

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