River City Labs
Challenge
River City Labs wanted to find a new owner and ensure key government and community stakeholders were on board.
Strategy
Kicker helped to control messaging and shape the narrative, through strategic LinkedIn and social media posts, complemented by targeted interviews and thought leadership placed in national publications.
Outcome
River City Labs’ Expressions of Interest attracted 20 interest parties with overwhelmingly positive reaction from the wider community, leading to a successful sale.
