Pureprofile
Challenge
ASX- listed data and insights company, Pureprofile wanted to enhance its media image and bring focus to its growth journey.
Strategy
Kicker facilitated a proactive relationship between Pureprofile’s leadership team and key industry media, helping the company demonstrate expert thought leadership and solidify its reputation as a major player in the market research and digital advertising space.
Outcome
Pureprofile enjoys a supportive media narrative and increased and ongoing interest from target publications, with a pitch-to-publish ratio of 100% in the last 24 months (as of March 2023).
