Tag: marketing

Overcoming the challenges of data quality in panel research

TV and a new approach to talent

How to market in a post-cookie world

The need for speedy research in a post-COVID world

How innovation fuelled sport viewing during COVID

AI-driven optimisation is driving a new era of digital advertising

The rise of first-party data

The human element of data-led advertising

Machine Earning – how the new normal makes sales more human

Media and marketing themes post-COVID

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