Poly
Challenge
To position Poly – a global leader in voice and video solutions – as the go-to brand for workplace communications technologies. Poly also wanted to establish itself as a thought leader in changing workplace trends, specifically when it came to hybrid working strategies and best practices.
Strategy
Kicker helped to raise Poly’s profile, positioning the company as an industry leader through expert commentary and thought leadership within ANZ’s tech, business, and HR titles. Kicker also secured product placement and in-depth product reviews with leading tech and mainstream media, highlighting Poly’s range of premium headsets, speakerphones, and videoconferencing solutions for remote and hybrid workers.
Outcome
- Secured product reviews in top-tier mainstream media including The Australian, The Sydney Morning Herald, The Age, The Today Show, Sky News Australia and Channel Nine.
- Placed opinion articles with leading vertical publications such as Kochie’s Business Builders, My Business, Architecture & Design Australia, NZBusiness, Real Estate Business and The Medical Republic.
- Secured interviews with key media such as ausbiz TV, Ticker TV, The Venture Magazine, HR Daily, People Matters ANZ, ARN, Byteside, iTWire, Technology Decisions and Technology Uncorked.
