AFR WOI
Challenge
The Australian Financial Review wanted to elevate its 100 Women of Influence awards and create a strong, standalone brand.
Strategy
Kicker successfully targeted national and regional media including non-Fairfax publications, achieving 1500 articles with a potential reach of 18.7 million people.
Outcome
Nominations targets were exceeded, with Women of Influence re-established as a highly recognisable brand.
